A Wake-Up Call for Conscious Business Owners

As conscious, conscientious, or eco-conscious business owners, sustainability, accountability, and transparency are likely at the core of your operations. However, we often overlook our digital impact. This is where digital sustainability comes into play.
published on:
August 20, 2023

You might be asking, what is digital sustainability exactly?

Defined as “the process of applying social, economic, and environmental stewardship principles to digital products, services, and data delivered via the internet.” (1) In simple terms, it refers to the responsible and environmentally conscious use of digital resources and technology. It's about making smart choices to align our online activities with our green values.

While there has been an increase in initiatives like tree planting to offset climate emissions, your online presence may be outweighing the positive impact you're making in nature...

Here are three important things to consider to reduce your digital impact:

1. Switch to a Green Host:

Long story short, avoid Squarespace. Let's address the elephant in the room – not all website hosting platforms are environmentally friendly. Unlike competitors like Shopify and Wix, who have embraced Google's 100% renewable cloud infrastructure, Squarespace has yet to take this vital step. (2) (3)

For You: So, consider migrating your website to a green host or using a service that produces renewable or green energy sources to further reduce your environmental impact. 

2. Send fewer emails:

Did you know that an average email, without images, contributes approximately 4g of CO2 emissions? To put that into context, a newly planted tree only absorbs 4g after a year. (4) (5) This means that your digital footprint often outweighs the immediate efforts you're making to reduce emissions. It's time to reconsider your email strategy. (6)

For you: Opt for more concise and targeted emails, encourage your recipients to unsubscribe from unnecessary newsletters, and explore alternative communication methods like instant messaging or collaborative platforms to minimise your carbon footprint.

3. Mindful Video Usage:

While short-form media, especially videos, dominates modern marketing, it's important to be aware of its energy-intensive nature. If you're using video content, use it purposefully. (7)

For you: Consider optimising your videos for efficiency by compressing their file sizes, using lower-resolution formats, and reducing video length to convey your message effectively while minimising energy consumption. Additionally, explore alternatives to video content, such as interactive graphics or written content, to engage your audience in a more sustainable way.

As eco-conscious individuals and business owners, our commitment to sustainability needs to extend to the digital realm. By making conscious choices in your online activities, you'll truly align your digital presence with your eco-friendly values.

Are you ready to discuss your digital sustainable needs? Get in touch, and let's explore how we can make your online presence not only impactful but also environmentally responsible. Together, we can contribute to a more sustainable future. Reach out now!

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