Journal

June 2024 Mood

Let's talk about Greenwashing

In the ever-evolving realm of conscious business, unravelling the mysteries of greenwashing becomes a playful yet crucial adventure.

October 2023 Mood

You’re no better than Kylie Jenner

Our internet habits, from storing emails to TikTok scrolling, rival aviation in carbon emissions; small changes like deleting emails and using eco-friendly search engines can help reduce this footprint.

A Wake-Up Call for Conscious Business Owners

As conscious, conscientious, or eco-conscious business owners, sustainability, accountability, and transparency are likely at the core of your operations. However, we often overlook our digital impact. This is where digital sustainability comes into play.

What is Branding?

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!

Branding Basics

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.